Blog - How to Hold a Safe Trade Show or Convention
A well-executed and well-organized trade show or convention can inspire teams, forge new business partnerships, and bring in more sales and clients. It can also help boost your workers’ morale and give them a break in their day-to-day schedules. After a year of remote meetings, Zoom calls, and distancing, our teams are ready to get back to networking - and there is no better way to network than at a trade show full of your competitors, peers, and potential customers.
One thing is certain: life is meant to be enjoyed with others. It’s safe to say that we’re all ready for a little more socialization; and with a full year of Covid-19 (SARS-CoV-2) experience in the books, we have some great suggestions for planning your trade show, conference, or weekend convention. Of course, there are always CDC (Center for Disease Control) guidelines and recommendations to take into consideration and we’ll walk you through those, as well.
First, and most importantly, you’ll want to choose a location to hold your event. Consider hosting your convention outdoors or in an open space with ample ventilation. Opening windows and utilizing stand-up fans to circulate clean air creates a fresh, inviting environment in addition to being safer for your guests. Consider how your guests will mill around during your event; is there plenty of room for everyone with a few feet in-between groups? Check for bottlenecks at entries and exits where folks tend to congregate and create traffic flow signage to keep them moving. You may even consider having your guests arrive and eat meals at staggered time intervals. The CDC recommends keeping six feet of distance between attendees.
Next, you’ll want to offer plenty of hand sanitizer, touchless dispensers, and face masks to your guests. Consider a mix of personal products and branded swag to give out to visitors to your booth. Your booth guests will appreciate the free stuff, they’ll remember your name, and they’ll be safer for stopping by!
Think about setting up touchless hand sanitizer stations on stands throughout your convention location in areas where folks tend to congregate or pause; such as the entrance and exit points, bathroom facilities, food preparation and eating areas, elevators, and staircases. You can also require your staff to wear medical-grade gloves when preparing or handling food and beverages.
Throughout your event, you will want to sanitize frequently touched surfaces within your venue as often as possible. You can use a disinfecting spray or disinfecting wipes. These days, you can get these products in bulk to save your organization some cash. Your organization may also want to utilize more high-tech and novel ways of keeping your workforce safe, such as easy-to-install UV-C Active Airflow Fixtures. These handy fixtures are cost-effective because your organization will get multiple uses from them over many years, just remember to change the filter!